When it comes to signage you want to focus on the product or service, not the name and logo. ❌ If you’re a new or small business no one really cares about your name or logo. Because really none of that matters anyway. The first thing consumers want to know is what product or service you offer. Whether it’s plaza signage, a poly sign or building signage the first thing that should stand out is your service. When opening salon suites, we need to see “SALON SUITES”. Not “RACHELS salon suites” or th