Arbitrary and Fanciful Trademarks Explained Xavier Hailey explains the difference between arbitrary and fanciful trademarks. Arbitrary marks, like “Apple” for computers, have a real meaning but are used in a way unrelated to the product. Fanciful marks, like “Google” or “Yahoo,” are completely invented. Identifying your mark type early helps avoid problems with trademark registration. Click the bio link to listen to the full episode. https://bio.link/xavierhailey #TrademarkTips #BrandProtection