You are the algorithm. You are the funnel. You are the strategy. It took me years — and multiple burnouts — to learn this: Your frequency sets the forecast. You can post 100 times a week… but if the energy is off, people feel it. You can write perfect copy… but if it’s built on fear, it won’t land cleanly. You can launch with a 12-step sequence… but if it’s coming from pressure, it creates more of it. The Law of Frequency First doesn’t tell you to abandon strategy. It simply reminds you where to