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Market Sizing: Top-Down Approach (TAM, SAM, SOM)
Market Sizing: Top-Down Approach (TAM, SAM, SOM) When planning your GTM strategy, you need to understand how big the opportunity is. That’s where the Top-Down approach comes in — starting with the broadest view and narrowing it down step by step. First is TAM (Total Addressable Market) — the entire revenue opportunity if everyone in the ...
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