The Untold Story Behind the Jurassic Park Logo Chip Kidd was 25 when he was asked to design the Jurassic Park dust jacket - something so iconic that Spielberg's studio would use it unchanged as the logo for the entire film franchise. He found inspiration in the most unlikely place: a dense paleontology textbook he discovered in the American Museum of Natural History gift shop, specifically page 296 with its skeletal T. rex diagram. He traced that skeleton, refined it with a Rapidograph pen, and
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The Untold Story Behind the Jurassic Park Logo Chip Kidd was 25 when he was asked to design the Jurassic Park dust jacket - something so iconic that Spielberg's studio would use it unchanged as the logo for the entire film franchise. He found inspiration in the most unlikely place: a dense paleontology textbook he discovered in the American Museum of Natural History gift shop, specifically page 296 with its skeletal T. rex diagram. He traced that skeleton, refined it with a Rapidograph pen, and
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