Could you do with a GPS for your life? Richard Thaler's "nudge" theory is a key concept in behavioural economics. Nudges are small environmental changes that can alter people's behaviour in a predictable way without restricting their freedom of choice. In traditional economics, people are assumed to be rational actors who make decisions to maximise their utility. However, in practice, people frequently procrastinate, act impulsively, or misjudge risks. Nudge theory shows how small, low-cost inte

888K views · 31 reactions | In a heart-touching narrative, Amazon India is nudging each of us to show some love and express our gratitude to the most important people in our lives: mothers! #Collab #DeliverTheLove #MothersDay #MothersDay2023 | Mad over Marketing (M.O.M) | Facebook

735K views · 2.3K reactions | "I think that nudging it up to 70 is a very clever way of the government saving money..." #Vanessa #pension #pensionage #StatePension | Jeremy Vine On 5 | Facebook