As beauty products are used so intimately in consumers’ lives, they are increasingly looking for reassurance on safety standards, but are often met with nebulous terms and loose definitions. The ‘New Transparency’ is setting higher standards for #sustainability and safety; brands are offering more visibility around products’ origins and sustainability credentials, winning customer loyalty. Read it here: https://avydn.co/2ZExLN0 #ADsustainability | Avery Dennison