Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

A profound transformation is taking place in therapeutic discovery, development, and delivery.2026 will be a pivotal year for ...

The consumer goods giant is taking its advanced analytics approach and adding AI for greater value, but its data leader, ...

Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support threads.

A cybersecurity incident at analytics provider Mixpanel announced just hours before the U.S. Thanksgiving holiday weekend could set a new standard for how not to announce a data breach. To recap: In a ...

How is AI and data leadership at large organizations being transformed by the accelerating pace of AI adoption? Do these leaders’ mandates need to change? And should overseeing AI and data be viewed ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Michael O'Connell, Chief Analytics Officer at Spotfire explores how the company uses data science, geospatial analytics and AI to boost the energy sector As industries continue to experience ...

This project began with a survey distributed to all faculty members at the university, which at the time employed nearly 250 faculty members. The university comprises three colleges: the College of ...

Most people regard bank runs as a thing of the Depression-era past, but in 2023, several U.S. financial institutions failed when they experienced unexpected runs on deposits. Taking notice, leaders at ...

Outside audit firms are leveraging data analytics to revolutionize risk detection, streamline fieldwork, and deliver deeper client insights; and by embracing advanced technologies and upskilling their ...