Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

One of the biggest catchphrases in nearly every retail trend conversation today is the “Amazon effect.” And after looking at the latest sales data, it’s clear why that is. For example, Slice ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the ...

New York, Jan. 13, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Prescriptive Analytics Market by Component, Deployment, Business ...

As consumers, we reap the benefits of data and analytics in our daily lives all the time. For example, according to a recent Prosper Insights & Analytics survey, 56% of U.S. adults use voice activated ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

Today’s business landscape is a tumultuous one, with 29% of UK businesses citing economic uncertainty as a key factor in affecting turnover. Success in this climate means making the right decisions ...