Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

The consumer goods giant is taking its advanced analytics approach and adding AI for greater value, but its data leader, ...

This is how to drive business growth and innovation by merging analytics and AI with human understanding and insights.

Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support threads.

While adaptation under uncertainty was the theme for 2025, the year ahead is shaping up to emphasize strategic resilience, ...

While traditional AI and GenAI differ in their technologies, operations and objectives, they are far more powerful when used ...

Enterprises face key challenges in harnessing unstructured data so they can make the most of their investments in AI, but several vendors are addressing these challenges.

Delinea, a provider of solutions for securing human and machine identities through centralized authorization, is acquiring StrongDM, a universal access management company purpose-built for modern ...

The effort by the Consumer Financial Protection Bureau, meant to benefit borrowers, has instead led to higher delinquency ...

Predictive orchestration is replacing siloed planning models. AI-powered control towers now integrate procurement, ...

Delinea, a provider of solutions for securing human and machine identities through centralized authorization, is acquiring StrongDM, a universal access management company purpose-built for modern ...