To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily ...

Generative AI is a type of artificial intelligence designed to create new content by learning patterns from existing data.

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Discover the best business intelligence (BI) tools of 2026 that help enterprises transform data into actionable insights.

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Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. B2B transactions ...