A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Learn the benefits and risks of options and how to start trading options Lucas Downey is the co-founder of MoneyFlows, and an Investopedia Academy instructor. Samantha (Sam) Silberstein, CFP®, CSLP®, ...

One effective way to attract attention to your web site, ad or product is by making the venue personally relevant, pleasant, and surprising. These three things enhance consumers' motivation to look at ...

Euny Hong is the former supervising editor at Investopedia.com. She is also the author of two critically-acclaimed, published books. Dr. JeFreda R. Brown is a financial consultant, Certified Financial ...