It’s tempting just to replicate all databases in the cloud, but it’s a much better approach to get your data house in order as part of the move. Last week I discussed database normalization as a best ...

When normalizing data structures, attributes congregate around the business keys that identify the grain at which those attributes derive their values. Attributes directly related to a person, ...

As one works through the normal forms, be it a journey to the placid shores of third normal, or the more arid climes of Boyce-Codd normal form, or even the cloudy peaks of fourth normal and beyond—and ...

There are many types of experimental methods that often use normalization to fix the differences induced by factors other than what is immediately being analyzed. In particular, normalization can be ...

While the U.S. ad market declined for the fifth consecutive month in October, signaling signs of a new advertising recession, a longer view suggests it is more of a stabilization than a downward ...