Writing a good summary is harder than it looks. You need to capture the essence of something longer; this could be an article ...

Small business owners spend a significant portion of their time attracting lenders and investors to bring in new capital. A business synopsis is a key part of any successful funding proposal. The ...

Several years ago, I posted an article on the three steps to writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many updates and revisions, and they recently ...

Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...