High school calculus is probably the last time you had to think about algorithms—if you’re lucky, that is. But for performers and content creators alike, there’s a new algorithm to worry about: ...

Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

This post was co-authored by Vinícius Ferraz, Chief Data & AI Officer at ILI.DIGITAL AG. In today's world, algorithms are everywhere—curating our Spotify playlists, suggesting YouTube videos, and even ...

Imagine you're a hedge-fund manager who's trying to gain an edge. To maximize returns, you decide to install the latest technology that allows a computer to interpret the changing winds of the market ...

Algorithms were supposed to make our lives easier and fairer: help us find the best job applicants, help judges impartially assess the risks of bail and bond decisions, and ensure that health care is ...