Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

The alligator got my attention. Which, of course, was the point. When you hear that a 10-foot alligator is going to be released at a rooftop bar in South Florida, at a party for the people being ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search has always been about connecting people with answers. For years, businesses relied on ...

Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search ...

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...