Sentences that snatch our readers’ attention get positive results. Whether you’re back working in the office or still in your jim-jams, no one has the time or inclination to slog through a convoluted ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.

WE saw in the preceding four parts of this series that the consistent use of parallel grammatical structures is the key to more readable, more forceful, and more polished sentences. We also learned ...

IN the first five parts of this series, we reviewed the various ways of achieving parallelism when constructing sentences. We saw how using the same function words can match and balance the clauses ...