Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

When testing the user experience of a new tech product, making the experience as true to “real life” usage for testers as possible is an important part of getting genuinely insightful feedback.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More If you work in product development you hear a lot about user interface ...

With the rising popularity of user-centered design and UX research, it's crucial now more than ever to have usability testing tools to help evaluate and improve your digital products' UX. There are ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...