Every so often, something new happens in the world of Digital Marketing that is transformative. Social media was perhaps the last seismic leap, and these days all small business owners are told they ...

2020 has been unlike any other year, as the new normal of lockdowns and social distancing has forced businesses to make an instant leap into creating innovative and interactive hybrid or virtual ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

The sky's the limit when it comes to how many people can attend a virtual event. Marketers no longer have to worry about running out of space in event halls or not ordering enough food to keep all of ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Virtual events provided a lifeline for many businesses and individuals ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...

There aren't too many B2B marketers that would have told you in January 2020 they were confident in their ability to pivot from a traditional slate of physical trade shows and conferences to a virtual ...

When we say custom, we mean custom. The unique features available for your Virtual Event are nearly endless, but let’s start with the basics. Each custom virtual event is hosted on a powerful virtual ...

In the modern digital age, webinars and virtual events have emerged as indispensable tools for marketers aiming to engage audiences, generate leads, and drive conversions. From captivating content ...

As one its biggest sponsored events, the Coachella Festival, gets underway this weekend, Heineken USA’s chief marketing officer Jonnie Cahill spoke with Marketing Daily about the state of event ...

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...