Makeup lovers know that a Halloween costume without a full face of makeup is simply just a thematic outfit. The transformation truly begins when the makeup brushes come out, which is why Halloween is ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

Makeup tutorials are the latest frontier of the culture war — just take it from TikTok. “Republican makeup” and “MAGA makeup” have emerged as popular search terms on the app, with some users racking ...

A rising figure of Generation Z, Emma Ellingsen has established herself as a key figure in the world of makeup on social media. Born in 2001 in Norway, this transgender influencer and model is now ...

When Rihanna and her team drop a tutorial on how to get a face like the singer and beauty mogul, the world watches at full attention. So when she began doing Tutorial Tuesdays on her Fenty Beauty by ...

The quest for the perfect makeup technique is as old as time. In the early aughts, it was all about YouTube tutorials. Now, people consume the same content on TikTok — the videos are just shorter. One ...