The easiest way to creep on a stranger's outfit and replicate it is in Snapchat. Credit: snap, inc. Snapchat got closer to turning its camera into a full-fledged visual search engine on Thursday by ...

Snapchat is adding food and wine labels to its visual search lineup. The app’s in-app camera can now scan packaged food and wine labels to surface nutritional info and tasting notes. The features are ...

McDonald’s and Coca-Cola are the first brands to use Snapchat Scan, an image-recognition feature that lets users of the messaging app scan logos to unlock augmented reality (AR) lenses and content, ...

One of Snapchat’s biggest strengths is its augmented reality platform. The company has credited the popularity of its lenses with helping drive much of the app’s recent growth and the company has a ...