Targeting, segmentation and positioning are all central to a company's marketing strategy. Often referred to as S-T-P marketing, segmenting, targeting and positioning involve identifying possible ...

We’re in the final quarter of 2023. B2B marketers are starting to review their results and plan for 2024. Many will revisit their ideal customer profile (ICP) – even though it is often useless.

Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company. They propose an approach to map business activities at the ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

If you are not declaring something for dead as a marketing consultant, you are doing things wrong in marketing land. The concerned reader should stop worrying – STP (segmentation, targeting, ...

Having the best product won’t help your start-up without a focus on segmentation, targeting and positioning. In Silicon Valley, it's often said that product is king. But if product is king, marketing ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

Gary Lyon explores the role and impact of three elements of marketing planning that drive business success: Segmentation, Targeting, and Positioning. Segmentation is the process of dividing large, ...

In the marketing function, product positioning is an important tool to gain the acceptance of customers, said Mr K. Hariprakash, General Manager, Valvoline Cummins Ltd. Speaking at a seminar on brand ...

Bruce McColl, the Global CMO for Mars, was in no mood for prevarication last month at the Advertising Research Foundation’s annual ReThink conference in New York City. “I’m not a great believer in ...