近日，沃尔玛宣布正式推出其首个 Roblox 体验的 AR 扩展程序《Walmart Discovered》。 该程序基于 4 月份的一次成功早期测试，该测试探索了 Roblox Walmart Discovered 与现实世界商业的深度融合。这款与 Sawhorse 合作开发的 AR 扩展程序，基于 Niantic 8th Wall 平台，旨在为平台 ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

Walmart has introduced a new Roblox experience dubbed Roblox: Walmart Discovered, the retailer announced Tuesday. The virtual space will be available to players ages 13 and older. Within the space, ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

Walmart WMT is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform using Roblox.

Walmart has developed two metaverse experiences on Roblox servers as a form of outreach to younger audiences and increasingly online customer demographics. SEANA SMITH: Shares of Walmart and Roblox ...