Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop. A.k.a. the loop-de-loop. Which means this new—potentially—Guinness World ...

A Ford-engineer dad and his little boy went for a new world record Hot Wheels loop-de-loop height right in the atrium of Ford's Research and Innovation Center.

A father and son’s love for Hot Wheels landed them a Guinness World Record title in Oregon, officials said. Chase Lane and his son Gavin, 5, broke the record of “most loop-the-loops in a Hot Wheels ...

In 2024, Loop strengthened its leadership team with three key executive appointments. Olga Shevorenkova joined Loop as Chief Executive Officer in June after nearly six years as the Chief Financial ...