Systematic sampling is straightforward and low risk, offering better control. However, it may introduce sampling errors and ...

The rise of internet polling makes it more feasible to publish estimates for Asian Americans. But these estimates offer a limited view. What does the migration to online polling mean for the country’s ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

Dr Jacob John, former chief of ICMR's Centre for Advanced Research in Virology, speaks to TOI on why the outcome of random sampling may not be a correct measure of the extent of the Covid-19 threat ...