Push notifications are a useful way for businesses to communicate with their customers promptly and directly. They can also help drive engagement and retention. This makes push notification software ...

There are ever-increasing concerns over data security, especially for apps kids use. Since the FTC clarified that push notification tokens used to send notifications to US child users are considered ...

Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – ...

Push notifications are the alerts that apps send to your phone or computer even when the apps aren't open. Often appearing at the top or side of your screen, nearly every popular app uses push ...