Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...

People who manage brands need to end their obsession with positioning strategy because it’s working against their most important goal: growth. When Al Ries and Jack Trout wrote their landmark book, ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

LEXINOVA Trading Center has released a new brand positioning strategy emphasizing global regulatory alignment, operational transparency, and institutional-grade infrastructure as part of its long-term ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...