AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...

A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. When done right, it can help drive traffic, grow revenue and offer helpful insights into your target ...

With recent economic changes, many marketers are finding themselves back in charge of PPC. Here are some dos and don’ts to help you get your footing. Over the past weeks, we’ve seen major economic ...

When you shift PPC marketing budget from one area to another, you trigger a set of trade-offs. Here are some of the tough decisions you may need to make. It’s not uncommon for businesses to get ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

Many search engine marketers think they don’t need to account for organic listing position when making pay-per-click buys, either because no relationship exists between the two or the relationship is ...