The O2O model is altering the face of Vietnam's retail market, with all players preparing strategies to acquire new customers and optimize sales. Dozens of Now shippers sometimes queue up for hours at ...

The explosion of ‘online-to-offline’ (O2O) strategies is a phenomenon in China. But the fusion of reassurance and inspiration offered by best-in-class O2O should be embraced in the West, particularly ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Consumer demand for convenience and restaurateur demand for low-cost marketing should underpin long-term growth ...

Imagine you’re living in 2025, and the experience of entering a physical store would be a stark contrast to how things are right now. You’d probably be adding items to a virtual cart from an ...

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

According to HSBC, the Chinese O2O (online to offline) market is more than $150 billion in size with just 4% internet penetration. The online portion of this market surged 80% year on year to $47 ...

The term “Unicorn” has become one of the top tech buzzwords of the year. It refers to a short list of companies who have a valuation of over a billion dollars. The list actually contains nearly 50 ...

Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My ...