The organisation said that the CAP Copy Advice team were beginning to receive enquiries about “contextually targeted branded content”, also known as native advertising, and its efforts to build ...

Native advertising and consumer trust was the topic of a panel at MediaPost’s “The Reckoning: Trust, Transparency, Science & Accountability” conference on Tuesday. The panel, moderated by Bob Garfield ...

In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in collaboration ...

Facebook’s mobile ad network seems to be a hit with developers. In the six months since it rolled out Audience Network globally, the number of apps participating has grown by a factor of five, a big ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%. Despite its increasing popularity, many companies don't fully understand native ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Native advertising has found its way onto mobile devices at a startling pace, arriving at a moment when social media platforms already offered seemingly endless advertising possibilities. Facebook, ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet. While planning the media spend for Lucile Packard Children’s Hospital, ad agency Mediasmith turned to ...