The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly ...

While mobile native advertising is growing quickly, there are some potential pitfalls for marketers if they do not take the proper steps to ensure users understand when the content they are engaging ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. At Cannes Lions 2018, Verdier said: "That's why we are scaling the product and creating a ...

There’s been a lot of talk in the digital media arena about native advertising and the opportunities for advertisers to repurpose content for global markets. How is a native ad different from a ...

In the U.S. alone, projections show that more than 266 million people are shopping online this year. For the upcoming holiday season, opportunities for businesses to generate leads and sales are high.

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...