Customer journey mapping has been a hot topic for some time. Trying to understand how the customer interacts with the brand or company—the touchpoints—can ideally help marketers better understand ...

My husband is shopping for a mattress. Not for our use, but for the guest room. Since I won’t be sleeping on it, I have been able to distance myself from the process, which has gone on for weeks, and ...

One of the biggest challenges we have as business owners and people, is that we think in linear terms. A to B to C to D, etc… You have to eat breakfast before you can have dinner and you can’t eat ...