Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The partnership between Lego and Pokémon was first hinted at last March, and now, the initial offerings are available for pre-order, with shipping expected to begin on February 27. Three distinct kits ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

If you love video games but want to celebrate them without a screen, Lego has you covered. The building blocks company just ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

JoAnne Klimovich Harrop Friday, Dec. 27, 2024 10:01 a.m. | Friday, Dec. 27, 2024 10:01 a.m. Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has ...

Lego, the iconic toy company know for its building blocks, is changing its formula for building plastic bricks to help the environment. Legos, the ubiquitous building blocks known to children around ...

GENEVA - Richard Parry-Jones likes to compare the building blocks of Ford Motor Co. vehicles to the pieces in a set of Lego Technic, the version of Lego building toys used to make mechanical models.