Sherlock Holmes, the fictional sleuth who famously resides on Baker Street, is known for his impressive powers of logical reasoning. With a quick visual sweep of a crime scene, he generates hypotheses ...

All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

LET me begin by removing misapprehensions. I did not, as Prof. J. B. S. Haldane suggests, attack Prof. E. A. Milne and Sir Arthur Eddington: “Milne”, “Eddington” and “Dirac” were merely symbols to ...

The Covid-19 pandemic has drawn attention to the struggle to find effective treatments and cures. When most people speak of the science of medicine, they are referring to a process of deduction, ...