Inbound marketing involves creating relevant, valuable and original content, optimising it and distributing it across a variety of online media channels. The aim of this process is to attract ...

When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

This popular marketing mind-set, which adopts a holistic approach to attracting customers to your brand, has been gaining traction over the past few years and began to gather momentum over recent ...

Remember the good old days when marketing had a clear definition? It was simple. Marketing meant broadcasting a product or service to consumers. Businesses did all the talking, and the company with ...

According to recent B2B Marketing and Tomorrow People research, a very small minority of marketers are satisfied with the ROI created by their inbound marketing strategies. There are a huge number of ...

Social Media is in fact an inbound marketing tool that fits into the bigger picture of the whole inbound marketing life-cycle. Inbound marketing involves a four step process to ‘attract’ visitors to ...

Opinions expressed by Entrepreneur contributors are their own. I’ll say it: the days of outbound marketing are over. The “Wolf of Wall Street” mentality of harassing customers over the phone, sending ...

We live in a day and age when we can basically have whatever we want the moment we want it, and this has conditioned us to crave and often expect immediacy. For example, want a burger at 10 p.m.? That ...

Opinions expressed by Entrepreneur contributors are their own. There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I ...