Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, ...

Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which social ...

Since the heyday of radio, records, cassette tapes, and MP3 players, the branding of sound has evolved from broad genres like rock and hip-hop to “paranormal dark cabaret afternoon” and “synth space,” ...

In an era dominated by social media, misinformation has become an all too familiar foe, infiltrating our feeds and sowing seeds of doubt and confusion. With more than half of social media users across ...

Facebook’s algorithm 1 is its superpower — and its kryptonite. Yes, it leads to higher engagement that earns the company billions of dollars, but it’s also tied to some of the company’s biggest ...

The following essay is reprinted with permission from The Conversation, an online publication covering the latest research. People’s daily interactions with online algorithms affect how they learn ...