In recent years, AI video generators have rapidly gained popularity, bringing unprecedented changes to content creation. With ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Generative AI is creeping into the writers’ room, with studios and creators using tools to brainstorm plots, test pacing, and ...

Cost and Time Efficiency: Consider the cost of hiring an actor, booking a studio, and paying for a film crew and ...

Any performance marketer still running paid ads on a single video per campaign is on a losing path. The days when one great creative video was the winning formula in performance marketing are over.