Netflix’s ‘The Goop Lab’ is branded content—and maybe the future of media Gwenyth Paltrow's company joins the New York Times, Vox Media, and BuzzFeed on a screen near you. Goop claims Gwyneth ...

Our lives are the sum of our choices.

I was prepared to hate-watch "The Goop Lab," the new Netflix docuseries from Gwyneth Paltrow's Goop lifestyle brand that chronicles a wide-range of wellness experiments. We're talking energy exorcisms ...