If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

No matter if you're in school or well past your days in English class, figures of speech are used every day in our lives. From songs and television shows to conversations and advertisements, we often ...

Why would someone who is fit be compared to a fiddle? Is it the slim waistline that the violin possesses? Is it the rowing machine that the fiddle uses? Of course not. Originally, “fit” meant fitting ...