Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis ...

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...

From Fritz Lang’s 1927 sci-fi epic Metropolis, to more recent incarnations in films like The Terminator and The Matrix, science fiction has always been fascinated by artificial intelligence (AI). But ...

Consumers respond to personalized marketing because it makes them feel special. And if your customized messaging also makes your target audiences smile, it will appeal to them that much more. Of ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

As the owner of a small business, you probably don't have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising ...

Yesterday, I was strolling through Boston when I stumbled upon a strange sight – a massive golden pile of Butterfingers right in the center of Copley Square. What kind of magic is this? I wondered as ...