After years of searching for the perfect makeup product, I fell in love with the ELF brow-lift gel. The $6 brow gel is affordable and easy to use as part of my everyday routine. I love that I never ...

It works for everything from everyday brow routines to short-term trends *All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we will ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Brow mapping is nothing new (makeup artists and microblading brow technicians have ...