Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We had a total of 118 respondents who shared their definitions of dynamic pricing, ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...