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Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their ...

DoubleClick Monday launched a new ad management-reporting tool for Web publishers. The inventory management software is the latest enhancement in a broader rollout, which will cost the company over ...

Ad serving network provider DoubleClick Inc. Wednesday announced that in the first half of 2004, the company nabbed 86 new clients in the company's online ad management division. Twenty-seven of the ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...