Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

Design of a retail banking distribution strategy is an important issue in that industry. This paper shows the effect of new electronic distribution technologies such as PC banking on the choice of a ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

After revolutionizing the launch industry through vertical integration, SpaceX hopes to do the same for satellite broadband with its Starlink megaconstellation. Starlink’s go-it-alone approach ...

It honestly doesn’t matter how engaging or groundbreaking your content is if no one in your audience sees it. If the people you’re trying to influence don’t read, see, or hear your content and take ...

In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...