Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing and digital PR firm specializing in online reputation management, SEO & ASO. In an era when your brand's digital footprint is as crucial as its ...

The mining industry is evolving rapidly, and so is the way executives communicate their expertise and company narratives. While print media has a place, investors, stakeholders, and the public rely on ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no ...