Analytics, the use of computer models to produce insight for decision making, is increasingly the key to competitive advantage in grocery retail. In this new world, data is the fuel that powers the ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

Data is the backbone of digital retail enterprises, but not all data is created equally. “Source,” or “original,” data is the gold standard. It’s raw, unprocessed data that has not yet been analyzed ...