Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

MINNEAPOLIS--(BUSINESS WIRE)--Capillary Technologies, a B2B SaaS platform for customer loyalty and engagement, has won Best Use of Customer Analytics/Data (for ‘The Domino’s Effect’ – Domino’s Pizza ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Opinions expressed by Entrepreneur contributors are their own. As competition has grown ever so fierce among sectors in our economy, businesses have begun to seek ways by which to gain an advantage ...