When you can track customers through your point of sale system, you can manage your relationship with your customers and improve your service. To track purchases effectively, you must be able to ...

Sales and marketing are likely going to be harder this year, as we’re entering a new normal for business-to-business companies, especially B2B software as a service. There are a lot of things leaders ...

Telstra will stop tracking Next G customers' web browsing history and sending that data to the United States, following criticism from the public relating to privacy issues. Yesterday, it was revealed ...

There are good and bad reasons to track someone's movements, but the best way to scream to users that you're spying on them is to lie about or not reveal what you're doing. There are good and bad ...

Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

The key to Amazon’s success has been its “users also bought” follow-up service made possible by the accumulation of shopper data–and now, retail stores are trying to beat Amazon at its own game. Using ...

Smart tracking devices are proliferating rapidly. They are already in our theme parks, our homes, and our cars. And they are coming soon to more sophisticated domains, such as health care. Ric ...

TEC Worldwide is an international organization of more than 7,000 business owners, company presidents and chief executives. TEC members meet in small peer groups to share their business experiences ...

Targeting customers with marketing and customer experiences has never been more daunting with privacy legislation and changes to tracking. As the online world continues to evolve, businesses have ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Customer data orchestration startup Tealium today announced it has raised ...