In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

Mar. 13—Kyle Watson of Smyrna and KDUB Rod Co was selected as a Top 10 finalist during a custom fishing rod building competition, the 2023 International Rod Building Challenge by American Tackle.

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The sixth annual North Central Regional Chapter of the Custom Rod Builders Guild will meet Aug. 17-19 in Park Falls, Wis. Co-hosted by St. Croix Rods, the get-together features an exchange and sharing ...

The International Custom Rod Building Exposition featuring more than 100 display booths and 3,000 custom rod builders is set for Feb. 23-24 at the M.C. Benton Convention Center at Winston-Salem. The ...

MADISON, Wis. -- A local veteran we've featured before on News 3 Now is giving back to other veterans in the area. Daniel (Dan-O) O'Kane, of Josie's Gift, is teaming up with two others, including Jeff ...