Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

SCGP announced the results of “SCGP Packaging Speak Out 2022” packaging design competition (college level) which was a stage for the young generation to compete on packaging design ideas under the ...

The winners have been revealed for the 12th annual Pentawards, a prestigious worldwide competition devoted exclusively to packaging design. This year's gala ceremony was held at the Solomon R.

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...